A few years ago, I saw Lift’s Miami Video and was instantly hooked on the technology.
Being curious, I decided to try and find out if the eFoil could be redesigned in a way that would dramatically lower the price point force a market reset.
Of course, a handful of companies have already tried this, with various degrees of success.
The main reason a major price reduction has not yet happened is production optimization in the wrong areas, like cheaping out on batteries and electronics (not the safest thing to do) or just producing everything in China. Neither method really works, and you end up with a substandard product that people don’t really trust.
Nevertheless, Companies like Waydoo have done great things for pushing the sport forward.
So why am I making this post?
You probably already guessed it - my company is working on our own eFoil product. More specifically, an eFoil and a eFoil scooter, which has been meticulously engineered to have an base price of well under $5,000 (USD). This is our conservative number, since we are actually aiming for a price lower than that.
So,hypothetically, if we created an eFoil board and scooter under 5,000 USD, would people be interested? Please tell us your thoughts.
We are located in Auckland, New Zealand and surrounded by water. We are incentivized to create a low cost eFoil, because the market here is perfect for it, and we plan to develop full scale electric boats in the near future.
The plan is to launch on Kickstarter, which will help with gauging interest and reaching a large amount of people. If we pre-sell enough boards, we will then raise money through external investors and partners to develop high performance and safe batteries. This is crucial.
Questions welcome, we will try to answer them all.