I have been in manufacturing for my entire career and havent come across products so absurdly priced as Foil Drive and now Riift.
I understand it costs capital to start a company and the battery testing certification process is quite expensive, but these are sunk costs that most companies dont expect to recover for many years after a prodict launch.
I work for a company that manufacturers and tests sensors for Formula 1 and almost every other FIA racing series.
We design, temperature test, characterize, validate our own custom PCB’s, on custom made calibration hardware that cost over $30k each, we have 6 cal stations. Our PCB’s are potted to also withstand harsh environments like water and vibration.
Our other caibration machines cost around $1 million each, we have 4, that take a year to build. (I have assembled, wired, and commissioned 3 of them).
Our sensor housings are multi-piece fully machined complex high tolerance parts. Our fully assembled sensors also get temp tested, chacterized, validated again on our expensive custom built cal hardware. We have spent 10 years developing compensation algorithms for our systems.
There are 12 technicians and 20 engineers making good wages at our company.
We also have engineers that travel around the world for track support which is very expensive.
Guess how much 1 of our sensors cost?
Similar pricing to FD Fusion and now Riift.
Our economy of scale is similar, we only sell around 1100 units per year.
These companies are ripping people off from my perspective. If more of their customers knew about how much their products actually cost to make they probably wouldnt buy them.